Marketing Eye Blog

Marketing Eye Blog

Tag: digital marketing

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

Published in Blog

In digital marketing SEO campaigns aim to drive organic search results and website traffic from search engine’s such as Google. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Google’s search results are constantly changing to provide the best user experience for their users.

Published in Website Development

It’s been a tough two years working from home and creating marketing strategies that would absolutely kill it amidst a global pandemic. But now as the situation eases (we’re hoping), us marketers are setting benchmarks for the new year, including goals that make sure our email marketing strategies offer our audiences just what they need, while creating the right ROI for our clients.

Published in Marketing

Marketing in the digital era is much more complete and multifaceted compared to marketing pre-digitalisation. The way in which we operate on a human level has changed drastically, meaning the way in which we market has adapted to accommodate. 

A key player in this change of attitudes and behaviours has been the COVID-19 pandemic. New meaning has been brought to life. Certain aspects of our day-to-day life mean much more to us now than they did pre-pandemic. 

Traditional forms of advertising no longer cut it. As we now have a new meaning to life, it means our views and values have changed drastically. What used to be effective in attracting customers no longer is, so what does this mean for marketers?

Marketers now need to start thinking outside the box when it comes to their marketing tactics. In order to outperform traditional forms of advertising, marketers need to get creative and start looking at tasks from new perspectives. 

Not sure where to start? Here are our zero-cost marketing tactics that are set to outperform traditional advertising. 

Published in Marketing

As digital technology continues to transform the ways in which industries work globally, we must keep up with the emerging trends. Professional Services are no exception to this. As an industry that has traditionally flourished off old fashioned marketing techniques such as: Relationship Marketing, Traditional Marketing Channels and Telemarketing, these firms have been forced to modify their marketing schemes to fit the more effective and modern marketing techniques. In the ever expanding digital world, having an effective digital strategy will not only establish your firm in the competitive online landscape, but also allows you to build a strong impression and relationship with prospective customers and clients. 

Published in Marketing

Video content is an essential part of your marketing strategy for your financial service firm. From explaining the benefits of intangible investment products to encouraging people to open up a savings account, video content has a strong potential to not only increase ROI for marketing but also improve your relationship with your customers.

Published in Marketing

Marketing within the finance sector can be complex due to the heavy regulatory and compliance factors involved when handling such products. As the COVID-19 pandemic has proven, financial services are essential for all individuals, no matter what walks of life they may come from. However, such a necessary service can come with difficulty for businesses to differentiate their own service from others.   Therefore, it is of utmost importance for financial service firms to have strong impactful marketing.  This is especially important when taking into account the digitalization of customer interactions. 

Read on further to learn about 5 proven digital marketing strategies which are effective for financial service firms.

Published in Marketing

Financial service firms face a variety of challenges when it comes to marketing their products and services. They must cope with customer and market-related restrictions in addition to working in a highly regulated industry, which can make it harder to effectively engage with clients and prospects and challenging to make themselves distinguishable from other firms to potential clients. As marketing techniques evolve, leading accounting and finance firms have revolted against traditional marketing techniques, as they have become increasingly aware of the danger that faces those who fall behind.

Published in Marketing

Marketing is constantly changing. It's vital for your company to stay updated with industry advances. Keeping an eye on marketing data is an efficient method to stay relevant and up to date with the newest marketing trends, while keeping your sales pipeline healthy and your brand within the consideration set of your customers. To help you connect with your consumers, reach your target audience, and enhance conversions, we've provided our list of the most topical marketing statistics for 2021, whether you're focused on SEO, content marketing, social media, lead generation, advertising, or marketing technology.

Learn our top 21 stats for 2022.

Published in Marketing

It should come as no surprise that following the pandemic last year, e-commerce has had exponential growth. In 2020 alone, the cumulative value of retail e-commerce sales worldwide was 4.28 trillion USD and is expected to reach 5.4 trillion US dollars in 2022.  The demographics of online customers are also shifting as it is not just Gen Z and millennials driving this growth, but also older shoppers.

Published in Marketing
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