Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.
We have seen a significant shift from traditional marketing to an integrated marketing approach in recent years. As an important aspect of integrated marketing communication, Public Relations or widely known as PR enables businesses to reinforce their advertising message effectively in an authentic manner. Developing a PR plan is an essential part of marketing strategy and a powerful management tool for companies to connect with target audiences, make connections within the community, creating brand awareness, and building its brand image.
Reformation of the digital space has allowed marketers to gain a diverse range of data, allowing people to create the most catered e-commerce experience possible. These data metrics vary from geographics, demographics and other behavioural or psychological data sets.
Utilisation of these data will allow you to create content solely catered to a niche/broad consumer base. By successfully evaluating and employing the correct marketing strategies for an existing consumer base, conversions are projected to increase.
Technology is the future of everything. Similarly, Marketing is a need of every business. There is an incredible amount of competition with the rising number of tech firms. Each company must bring their best game forward in terms of marketing to attract and grow in this competitive environment.
Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.
Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.
Communicate. Connect. Convey. Podcasting provides an audio-based platform for brands to do exactly that. So, why is this increasingly popular media vehicle being used as a marketing tool? And why should you get involved as a marketer?
June is over, which means the new financial year has officially begun. It can be difficult having a business grow organically, but marketing strategies have continued to evolve and are crucial to helping a business grow. A helpful marketing strategy has the capacity and capability to assist with the acceleration of your business’ growth in the new financial year. Read further to find out how marketing strategies can help your business.
Electronic Direct Marketing (EDM) is a form of digital marketing that is implemented by many companies to aid in the promotion of their brand and products to potential customers groups, aiming to build customer relationships, generate leads and increase sales. Email marketing has had such a strong influence on marketing strategies with EDM’s generating 174% more conversations then social media. “What’s the difference between EDM and email marketing”, you may ask. EDM marketing strategies don't only solely focus on email, but rather cover many other angles of marketing. An EDM marketing strategy is more comprehensive, it integrates various forms of media and strategies including social media, offline advertising, pay-per-click advertising and more.
Short form content has taken the digital space by storm, with all major brands and businesses demonstrating reformation in their marketing strategies. Short form content is essentially condensed and concise pieces of information, such as shortly written blogs, articles or videos that are less than 10 seconds.
A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. When providing customers with great customer experience, they are likely to purchase more, become loyal and share the experience they had with their family and friends, yet so many do not know how to give a great customer experience to the consumer. Customer experience is an essential part of a business, as business does not exist without its customers.