Tag: melbourne

Having over 50 years of experience in power solutions combined with manufacturing and design facilities in Melbourne, Australia, BMPRO are leading experts in RV power and control management. BMPRO has over 150,000 systems installed across various power management, control, and monitoring systems in the RV industry worldwide.

BMPRO planned to diversify and expand its current marketing channels. In order to achieve this, additional market research needed to be conducted on the ground along with an increase in investment in marketing efforts to capitalise on the brand in target markets. Consistent with the future direction of the company, communication objectives were developed as a core driver in raising brand awareness and positioning of the company as a trusted provider for Recreational Vehicle Manufacturers (RV’s) and Original Equipment Manufacturers (OEMs). As part of our outsourced marketing department services, Marketing Eye facilitated the execution of marketing activities to drive channel sales and launch ProSmart. This included running of social media campaigns, and development of  email marketing, public relations and advertising strategies as well as other content such as website landing pages.

I don’t know about you, but Mother’s Day has crept up really fast and without even realising it, I don’t have a gift.

In a panic, I googled ‘best Mother’s Day gifts’ and to my shock (and horror), there was nothing interesting that would show my mother just how much she means to me.

A performance review often comes with a lot of trepidation, from both parties. When you put marketing, or marketers into the equation, that trepidation is two-fold and often is met with a sense of expectation versus reality and performance reviews can lead to marketers either being motivated to 'do more and be more' or leaving the company.

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.